| "I had seen the enemy: licensed characters commandeering children’s bedrooms, crawling onto their beds, stifling their imaginations. I refused to give in. I wanted alternatives to the mainstream commercial mediocrity offered by big retailers. At the same time, I didn’t want to subject him to my own minimalist preferences. I needed designs that fit the style of our house, but appealed to my little “Boodalee” and his very big imagination." - Jeanice Skvaril of Boodalee - Creative Director / Business Owner / Mom |